When most of us think of a pharmacy or chemist's, we think of a shop down the street filled with conveniences, toiletries, prescription drugs, and sundry items. OKmart has a different view of the neighborhood pharmacy. Rather than locating themselves on street corners in and around Australian cities, OKmart operates the vast majority of its business online. The merchandise might be the same, but little else is.
One of the biggest benefits of this style of shop keeping is that OKmart can guarantee the lowest prices on a substantial amount of its merchandise. By having customers, located all around Australia, report on local prices of items, OKmart can price match not just the store down the street, but stores across the entire country.
Shoppers visiting the site (www.okmart.com.au) can browse selections conveniently broken down into large categories like “Hair Care,” “Medicine Cabinet,” and “Natural Health,” with each main category broken down into further categories, brands, prices, and more. Additionally, shoppers can input any lower online advertised price they have seen on any product. When a lower price is confirmed, OKmart goes back to its supplier and works to negotiate a better deal, and then passes these savings on to the consumer, and not just the consumer who found the lower price. The new lower price becomes OKmart's price for everyone.
Shipping cost is considered in the price of the product, and the advertiser must be an Australia-based website. Additionally, auction sites like eBay are excluded from OKmart's price matching policy.
Shoppers looking for deals need search no further than OKmart’s front page; a half dozen of these guaranteed low prices are featured, as well as new products, featured produces in several categories, and direct links to the products of featured brands. Customers who really want to be involved with the site can review products, sharing their opinions with other OKmart shoppers.
OKmart is based in the Melbourne area, which means that Melbourne residents will get the fastest delivery. OKmart ships to Melbourne metropolitan area residents in as little as 12 hours. For the rest of Australia, shipping generally takes 1-5 days. Shipping is always a $6.95 (AU) flat rate, unless a customer spends more than $99—then shipping is completely free. In any case, a shipment is always trackable.
The return policy is also quite generous. Any unopened order aside from medications, prescriptions, and baby formula can be returned, and at OKmart's expense if the company was in error.
Guaranteed low prices, fast flat-rate shipping, and convenience make OKmart the pharmacy of the future.